Your challenges · Choose well
Four ways to train speakers. Only one fits international business.
A short comparison for decision makers who must pick a provider for speakers presenting in English.
The market
Four approaches compared
Generic types, no brand names. The question is what each approach does for your international speakers.
| Approach | What it does | Limit for international business | Return for you |
|---|---|---|---|
| Performing arts | Mostly body, voice and stage presence, often through playful exercises. | Far from real presentations. Participants use their slides as they are and focus on how they look. | Low: advice such as “do not cross your arms” rarely survives the next meeting. |
| Eloquence and rhetoric | Speech craft and classical argument. | Sophisticated forms that audiences in business rarely expect and sometimes distrust. | Low: impressive in the room, weak on decisions. |
| Generalist providers | A little of everything, programmes that change with trends. | No framework for intercultural audiences, results depend on the trainer of the day. | Uncertain and hard to compare. |
| Anglo-American coaching | Techniques tuned to US and UK audiences and cultures. | Humour, sports references and large gestures can feel foreign and misfire elsewhere. | Partial: useful in some rooms, counter-productive in others. |
| Facing the Audience | Starts from the audience’s culture, the speaker’s real slides and the stake. | Requires a briefing on your audiences. We make it short. | High: skills reused in the next meeting, with tools to keep. |
Your shortlist
Seven questions to ask any provider
Whose culture is the model?
Is the method built for your audiences or for the trainer’s?
Do you work on our real material?
Slides, pitches, Q&A from our actual situations.
Who delivers?
The person you meet, or an unknown associate?
How do you handle stereotypes?
Do you prepare speakers for the clichés their origin triggers?
What do participants keep?
Tools, handouts and follow-up after the session.
Can we see references?
Named clients and the type of assignment.
How fast can you answer?
A clear reply and a personalised quote, without a form.
Tell us about your next international presentation.
Describe your audience, your date and your stake. You receive an answer within 24 hours, from the expert who will deliver.
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